TV shows - Targeting and attracting an audience
1) What are your main selling points of the advertising strategy? 2) What scheduling strategies are used? 3) How does the content appeal to and target its audience? (focus more on the style and the mode of address rather than the tasks/challenges/performances) I'm A Celebrity... Get Me Out Of Here! 1) Advertisements - Trailers and teasers are used before the show is aired and between episodes to advertise and tease for what may be featured in the episode. https://youtu.be/2o3xu-LVT2c 2) Tent-poling: Putting a popular show (I'm a celeb) between two less popular shows (Celebrating the Carpenters and ITV news at Ten) - Bridging/Ratings war: Waterloo road and Top Gear over run as I'm a Celebrity starts (especially waterloo road as both that and I'm a celeb are targeting a similar audience - The show is broadcasted towards the end of the year (usually around November), at 9pm until 10pm. 3) Chatty style: Ant and Dec are informal and friendly towards contestants a...