TV shows - Targeting and attracting an audience
1) What are your main selling points of the advertising strategy?
2) What scheduling strategies are used?
3) How does the content appeal to and target its audience? (focus more on the style and the mode of address rather than the tasks/challenges/performances)
I'm A Celebrity... Get Me Out Of Here!
1) Advertisements - Trailers and teasers are used before the show is aired and between episodes to advertise and tease for what may be featured in the episode. https://youtu.be/2o3xu-LVT2c
2) Tent-poling: Putting a popular show (I'm a celeb) between two less popular shows (Celebrating the Carpenters and ITV news at Ten)
- Bridging/Ratings war: Waterloo road and Top Gear over run as I'm a Celebrity starts (especially waterloo road as both that and I'm a celeb are targeting a similar audience
- The show is broadcasted towards the end of the year (usually around November), at 9pm until 10pm.
3) Chatty style: Ant and Dec are informal and friendly towards contestants and the audience at home, as stars of other British family TV shows Ant and Dec are well known and appreciated by most of the British audience.
Interactive (vote at home, get involved during and after the show)
Comfortable reassurance (similar ever year just with a new variation of contestants and new trails)
Coronation Street -
1) Advertisements - Trailers are shown throughout the year, they are especially shown when specials are due to be aired (a big story line begins/ends, or for christmas specials). One example of this is when a storyline involving the characters David, Kylie, Sarah and Callum was about to kick off. The trailer 'Nowhere Left To Run' shows the David, Kylie and Sarah running away from Callum, this showing enigmas of what was going to happen next as the trailer finished on a cliffhanger.
https://youtu.be/qosoq1JP82c
2) Dayparting: This is where the day is divided into parts depending on its audience. This is used with ITV when showing Coronation street. As the show has a family target audience the programme is shown in the evening, which is most appropriate for family/adult viewing.
- Hammocking: this is where a less popular show (The Kyle files) is placed between two popular shows/episodes (Coronation street).
- Counterprogramming: This is where ITV will sacrifice a big audience by airing a less popular show on between Coronation street, by showing Eastenders on BBC One in hope that the audience will return for the second episode.
- Stacking: Placing two programmes after each other which have a similar target audience (Emmerdale and Coronation Street appear after each other)
3) Comfortable reassurance - Giving the audience what they want/expect whilst also giving them something different. This is shown throughout Coronation street, the shown follows the same style of language, setting and miss-en-scene every episode, but changes things up by adding new characters and character storylines.
2) What scheduling strategies are used?
3) How does the content appeal to and target its audience? (focus more on the style and the mode of address rather than the tasks/challenges/performances)
I'm A Celebrity... Get Me Out Of Here!
1) Advertisements - Trailers and teasers are used before the show is aired and between episodes to advertise and tease for what may be featured in the episode. https://youtu.be/2o3xu-LVT2c
2) Tent-poling: Putting a popular show (I'm a celeb) between two less popular shows (Celebrating the Carpenters and ITV news at Ten)
- Bridging/Ratings war: Waterloo road and Top Gear over run as I'm a Celebrity starts (especially waterloo road as both that and I'm a celeb are targeting a similar audience
- The show is broadcasted towards the end of the year (usually around November), at 9pm until 10pm.
3) Chatty style: Ant and Dec are informal and friendly towards contestants and the audience at home, as stars of other British family TV shows Ant and Dec are well known and appreciated by most of the British audience.
Interactive (vote at home, get involved during and after the show)
Comfortable reassurance (similar ever year just with a new variation of contestants and new trails)
Coronation Street -
1) Advertisements - Trailers are shown throughout the year, they are especially shown when specials are due to be aired (a big story line begins/ends, or for christmas specials). One example of this is when a storyline involving the characters David, Kylie, Sarah and Callum was about to kick off. The trailer 'Nowhere Left To Run' shows the David, Kylie and Sarah running away from Callum, this showing enigmas of what was going to happen next as the trailer finished on a cliffhanger.
https://youtu.be/qosoq1JP82c
2) Dayparting: This is where the day is divided into parts depending on its audience. This is used with ITV when showing Coronation street. As the show has a family target audience the programme is shown in the evening, which is most appropriate for family/adult viewing.
- Hammocking: this is where a less popular show (The Kyle files) is placed between two popular shows/episodes (Coronation street).
- Counterprogramming: This is where ITV will sacrifice a big audience by airing a less popular show on between Coronation street, by showing Eastenders on BBC One in hope that the audience will return for the second episode.
- Stacking: Placing two programmes after each other which have a similar target audience (Emmerdale and Coronation Street appear after each other)
3) Comfortable reassurance - Giving the audience what they want/expect whilst also giving them something different. This is shown throughout Coronation street, the shown follows the same style of language, setting and miss-en-scene every episode, but changes things up by adding new characters and character storylines.
Comments
Post a Comment